Oh partner where art thou

Oh partner where art thou

April 12, 2018 3 Comments

Finding a suitable ODM (Original Design Manufacturer) to partner with to create our first watch has been an eye-opening experience. Our initial idea was to partner with someone in the UK, partly for the 'made in' cache but also for ease of visiting for prototyping / manufacturing. Unfortunately, all the contacts we tried were happy to build a few as one offs, but couldn’t scale up for production to make our idea financially viable, so we started looking further afield. 

Of the US companies we tried, it seemed common practice to ask for $000s for marketing plans and mind mapping exercises before ever getting to or seeing a design. Interesting to marketing bod like me but no.

Onwards to Switzerland, we knew full well that looking at any manufacturer here would be costly and we weren’t wrong. Even the most basic ‘me too’ white label designs were expensive, with the cheapest quote for design work coming in just shy of 5,000CHF, (£3,280 GBP).

So far so expensive, but we believed (and still do) that where there’s a will there’s a way.

We took to forums and blogs such as watchuseek, ablogtowatch, wornandwound, amongst others, trawling through comments and threads looking for information on microbrands, specifically who their manufacturing partner may be. 

A few names kept coming up, but one in particular stood out. Based in Hong Kong we found recommendations of their work and even positive reviews of their own brand watches, so we got in touch and started to move this journey on.

It’s a big leap of faith and trust to go into partnership with anyone let alone, entrust whatever design you come up with to a company to manufacture to the quality level you want and need.

Unfortunately, we’d developed a view of ODMs as being inflexible and very expensive even for the most simple and basic of idea, so it’s been refreshing how accommodating and helpful our ODM has been.

It’s taken literally months of emails, questionnaires, conversations and design example presentations to get to where we are today. The biggest bridge builder, has been not being restricted to their interpretation of what they think we wanted, instead allowing us to put our imaginations to work and create the design ourselves.

It’s why we started on this journey after all.

It’s helped that we had a clear idea of what we wanted, I can definitely imagine everything  being much more difficult with lots of back and forth if we didn’t.

It’s not been plain sailing though, not that we expected it to be. The time difference has been hard to work around especially when arranging times for calls and answering emails. The time gap while they go find an answer to a question has also been frustrating. Its required a bit of give and take on both sides setting expectations to keep moving forward.

On the subject of not plain sailing, our first design didn’t pass our partners feasibility test, nor did the second to be honest, it was third time lucky for us and even that was only after some pretty major changes.

Maybe we’ll go back and revisit one of the other designs in the future, we are planning a three-watch series to start with, but one thing at a time. For now we’re focussing on the getting this first watch to production.


3 Responses

discreet cialis meds
discreet cialis meds

August 29, 2020

comprar cialis uso diario alisseno https://asocialiser.com/ – Cialis ordimeOrdine Achat Viagra A Paris OdodaJic Cialis Orienueinjup 100mg Viagra For Sale

buy cialis online with prescription
buy cialis online with prescription

July 23, 2020

Cialis Serios Bestellen Roajog https://acialisd.com/# – Cialis elderirind Isotretinoin isotretin best website Drennadience is there a generic cialis available Sessyves generic cialis tabs


April 28, 2019

JLTebo3BhgUlc95 JLTebo3BhgUlc95

Good hosting for just ten bucks a year and VPS for just six bucks a month.


I7SHukrVqdocXFF I7SHukrVqdocXFF

Leave a comment

Also in In the beginning, the start of MAALS

black and white hand coming together
I’m thinking, I’m hoping

June 09, 2020 4 Comments

I'd been asked by friends, family, fellow watch collectors and business owners, what I think of the protests going on across the world so I’ve put pen to paper.

Read More

The first 365(ish) days
The first 365(ish) days

September 26, 2019 11 Comments

Believe it or not but its been almost 15 months since our website went live and we started showing off our first creation. We’ve gone from idea and a design on a computer, to profile raising, successful crowdfunding, production and finally delivery in Jan 2019. It's been a packed few months and its only the beginning

Read More

Reviews, reviews, reviews!
Reviews, reviews, reviews!

August 16, 2018 1087 Comments

We’re really proud of what the quality and design of Jump Over The Moon so sent them out around the world to be independently reviewed

Read More