We’ve always collected watches, my brother and me, none of them too expensive, some old, some new, but all a bit out of the norm in design. After years of talking but not doing, we bit the bullet and finally decided to start our own watch company and design watches that we’d be happy to have in our own collections.
This series of blogs will be about our journey from cool idea to reality. We’ve never written a blog or started a company before, so this is a whole new exciting – but a little scary - world for us. Welcome to MAALS Watches
I, (Andy), started collecting watches when I moved to my own place at 18. New job, new city, new flat, so of course new clothes and a new watch or two had to be done. I started off with a Storm Camera which I stumbled across in a trendy charity shop in Worcester where I was living. That first one sparked an interest in Storm watches and their designs. After that I picked up a Storm Navigator and a lovely Storm Bubble, then a couple of Tokyo flash pieces.
The Storm Bubble was swapped for drinks on a special works night out by a friend of mine, whom I’d lent it to – we had some serious words about that one. The rest of my collection was unfortunately stolen - along with the TV, Stereo, photographs, (honestly, why?), and my housemates’ car – when the house I was living in was burgled. I stopped collecting after that for a long while. Partly because there wasn’t anything I really wanted, but mostly because I simply didn’t feel like collecting anymore.
I started collecting again thanks to my other half who bought me an Armani as a birthday present. My small collection now consists of
I did say it was eclectic.
Coming up with the idea for our watch has been far easier than creating the brand for it to be honest. At first, we just wanted a cool name, which sounds easy but every idea frankly sounded rubbish. Eventually moving away from trying to be cool, we settled on simply making the brand personal, the more it means to us, then the more we’ll put into it which sounds obvious now I’m sitting here writing it. MAALS which stands for Mark Anthony Andrew Lee Sealey, was born through taking the initials from my brother and my name and tailing it with our family name. Simple and personal.
After that it was just a question of researching the watch market, creating a unique watch design, finding a reputable manufacturing partner, creating business and finance plans and lots more besides.
At least the name is simple.